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reminder system
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September 2005
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A CAMPAIGN FROM TENA APPEALS TO
PEOPLE WITH A BURNING AMBITION TO FULFIL A LIFE-LONG DREAM AND
HIGHLIGHTS A TABOO TOPIC
This autumn sees the launch of a new and aspirational campaign
called the TENA Zest for Life Bursary.
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With a limited number of bursaries up for grabs, it will appeal to
women and men harbouring a passion to fulfil a life-long goal like
writing a novel or climbing a Himalayan Peak.
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Underpinning the campaign is the slogan ‘it’s never too late’, which
speaks to the one in four women and men of all ages who experience
bladder weakness in the UK, but refuse to let it put their lives on
hold. TENA believes it’s something that can be easily managed with a
little help!
The TENA Zest for Life Bursary aims to champion people’s burning
ambitions, showing it’s never too late to bring a desired dream to life.
These days there’s no limit to what anyone can achieve and no age
barriers either, which is why TENA is putting people’s vitality, zeal
and passion to the ultimate test.
The TENA Zest for Life Bursary is looking for women and men with a clear
plan and budget, which can show an obvious commitment and aptitude for
their area of interest. There are bursaries up to £4,000 available, so
entrants will need to prove that funding is essential to getting their
project off the ground.
In 2004, a pilot run of the TENA Zest for Life Bursary supported the
female comedy trio Mutton, whose sketches poke fun at the trials and
tribulations of reaching ‘middle age’. It gave Mutton the opportunity to
appear at the Edinburgh Fringe Festival in 2004 and they continue to
perform to packed theatres up and down the country. Mutton says, “For
most women, approaching a certain age can be a daunting prospect but we
decided to seize the moment. We all had a lifelong ambition to write
comedy sketches after years of juggling careers, children and our
husbands. Winning the TENA Zest for Life Bursary helped to open a new
chapter in our lives.”
TENA is working hard to help destigmatise bladder weakness and show
women and men that the condition doesn’t have to change their lives. TENA offers a variety of bladder weakness products, which give both
women and men the freedom to enjoy their daily routine without worrying
about the threat of bladder weakness.
In 2004 TENA launched the National Continence Check-up in conjunction
with The Continence Foundation, InContact and Dr. Chris Steele (GP and
resident doctor on ITV’s ‘This Morning’ programme) to increase the
dialogue between pharmacists and their customers.
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The TENA Zest for Life Bursary can be applied for online by visiting
www.tenazestforlife.co.uk . Forms can be filled out and posted online or
downloaded sent to the freepost address supplied. Alternatively call
0845 30 80 80 30 and request the TENA Zest for Life Bursary application.
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TENA is the UK’s leading manufacturer of bladder weakness protection
with specially designed protection pads available to suit all needs. New
developments in the TENA range include the new TENA Lady and TENA Pants
Discreet featuring ‘Dry Fast Core’ improved security, including dryness,
freshness and discretion. New TENA Lady is just as thin and discreet as
the leading sanitary towel, yet it has twice the absorbency, locking in
wetness four times more effectively.
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Information on TENA products and treatment programmes, including
pilates-based Kegel exercises (for the pelvic floor muscles) can be
obtained by visiting www.tena.co.uk .
Bladder Weakness can be caused by a variety of reasons including:
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The Continence Foundation
is a national charity who organise the
National Continence Awareness Week. The campaign runs every September
and has three aims: to improve the public's knowledge about continence
problems; to publicise the professional help that is available; and to
highlight a different aspect of the condition each year. Call The
Continence Foundation confidentially on 0845 345 0165 (9.30-1.00 Monday
to Friday) or email continence-help@dial.pipex.com .
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InContact is the leading UK charity caring for people with bladder &
bowel problems. The organisation provides information and support to
people affected by these taboo conditions, as well as their carers and
the health professionals who look after them. Call InContact
confidentially on 0870 770 3426 (9-5 Monday to Friday), email
info@incontact.org
or visit www.incontact.org .
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laterlife interest
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